Google Indexing Rates Are Improving, But Challenges Remain

Recent research analyzing over 16 million web pages suggests that Google’s indexing rates have improved from 2022 to 2025. However, the data also reveals that a large percentage of pages never get indexed, and over 20% of indexed pages eventually get deindexed. This highlights the ongoing challenges website owners face in ensuring their content remains visible in search results.

The study, conducted using data from the IndexCheckr tool, found that 61.94% of the pages in the dataset were never indexed. Among those that did get indexed, 93.2% were processed within six months. However, deindexing remains a significant issue, with 13.7% of indexed pages disappearing from Google’s search index within the first three months, and an overall deindexing rate of 21.29%.

Another key finding is that indexing tools, which are often used to manually request Google to crawl and index pages, have a relatively low success rate of 29.37%. This means that more than 70% of submitted pages still fail to appear in search results, raising concerns about the effectiveness of manual indexing strategies.

Despite these challenges, the research indicates a steady increase in Google’s ability to index web pages efficiently. This suggests that improvements in Google’s algorithms and infrastructure are helping websites gain visibility more effectively, although maintaining indexation remains a challenge that requires ongoing optimization and monitoring.